Strategic Market Planning
Back to the Basics. What is it?
A strategic marketing plan defines what products or services should be developed, how they are priced, what methods are used to promote them and how they are delivered to the customer. It's more than simply producing a sales forecast and setting a budget. It will:
  • Identify a range of options for the business
  • Make them explicit in writing
  • Formulate marketing objectives which are consistent with the business's overall objective
  • Schedule and cost specific activities most likely to achieve those objectives
Define the Benefits
A Strategic Marketing plan ensures:
  • Coordinated activities of individuals who interact within the business
  • Identification of expected or unexpected developments
  • An ability and a means to deal rationally with these situations
  • An ability to respond to changes when they occur
  • Better communications, especially amongst senior management
  • Minimisation of conflict
  • Business goals are not subordinated by individual goals
Why Choose YMML?
Delivery - YMML will co-ordinate, facilitate and manage all or any of the stages involved in developing and implementing a Strategic Marketing Plan.

Methodology - Developed through experience. We use tried and tested tools and proven methodologies to deliver.

Objectivity - Our independence means that we apply rational and pragmatic thought devoid of historical baggage and internal politicking. Our only bias is being customer oriented … the principle perspective of marketing.

Who benefits?
  • Anybody responsible for strategy at senior management or Board level
  • Any organisation going through change or restructuring
  • Investors, such as venture capitalists or business angels, who want to gather independent and professionally generated evidence that their investment has a future
  • Start-ups looking for finance or investment that requires a cogent and robust Strategic Marketing Plan to support their proposition
  • International organisations looking to establish themselves in the UK or use it as a beachhead into Europe or the US
  • Crown Castle International European Integration Case Study
  • Crown Castle Marketing Development Management Case Study
  • Softvision Ltd General Management Case Study



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