New Product Development
Mitigating the Risk
A commercially viable product should address customers' needs and be delivered to market profitably. To mitigate risk, a vigorous and robust process is called for. Our Staged-Gate Model starts with an idea or concept and continues beyond the commercial launch. Mitigation of risk comes from assessing the viability of the proposition at key stages before committing further resources to it.

YMML manages the NPD process from a marketing perspective. We coordinate and manage interaction with cross-functional areas, and manage the entire process, ensuring that the quality of assessment is maintained.

YMML works closely with senior management or your Board, directing the process so that it is aligned with the fundamental goals and objectives of the business.

Our independence, backed by our experience in project management, ideally lends itself to leading cross-functional activities ensuring the robust and effective implementation of the NPD process.