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Customer Relationship Management
The benefits of CRM are based on the simple premise that it is less expensive to sell to an existing customer than to find and sell to new ones. But implementing a CRM strategy can be complicated and demanding, although very effective and efficient once up and running.
YMML manages CRM projects from needs-analysis through to implementation with first hand experience working in:
- Sales
- Marketing
- IT environments, and
- Managing these cross-functional activities.
Our programme and project management skills ensure delivery.
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